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Chrysler Expands Certified Pre-Owned Vehicle Brand to Chrysler, Jeep and Dodge Dealers

Chrysler is expanding its Certified Pre-Owned Vehicle (CPOV) program eligibility to all qualifying Chrysler, Jeep(R) and Dodge dealers in the United States. Before now, the Certified Pre-Owned Vehicle (CPOV) program was limited only to Chrysler’s Five Star(R) dealers.

Chrysler first launched its national Certified Pre-Owned Vehicle program as a Five Star Dealer exclusive program in the spring of 2002. It has been the fastest growing brand in the certified-used segment.

Reporting 14 consecutive years of industry growth, Certified Pre-Owned Vehicle industry sales figures through December 2007 were up 2 percent calendar-year-to-date, according to sales numbers provided by Autodata. At the same time, Chrysler Certified Pre-Owned Vehicle sales were up 5 percent, which is the sixth consecutive year the CPOV brand sales growth rate has more than doubled the industry segment.

Chrysler markets this as “Brand Spankin’ Used(R)”. Chrysler Certified Pre-Owned Vehicles are sold only through Chrysler, Jeep and Dodge dealerships that have had their dealership’s facilities “validated”. This includes a dealership’s operational processes, salesperson and technician training. A dealership must receive accreditation before they are authorized to sell Chrysler Certified Pre-Owned Vehicles.

For a vehicle to be certified under Chrysler’s used-vehicle program, it must be a 2003 through 2008 model pre-owned vehicle with less than 65,000 miles and pass a stringent 125-point mechanical, safety and condition standard inspection. Chrysler CPO vehicles are backed by an eight-year/80,000-mile powertrain limited warranty, 24-hour, 365-day full roadside assistance with a $35 per day rental car allowance and a three-month or 3,000-mile Maximum Care warranty that is additive to any remaining 3 year / 36,000 mile comprehensive new vehicle warranty.

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