Audi has announced today that Grammy-winning saxophonist Kenny G will make a humorous look in the brand’s 60-second spot throughout Super Bowl XLV. The advert, set to air within the first break after kick-off on February 6, 2011, will function an adventurous prison escape scene that culminates having a comical cameo by Kenny G as the luxury prison Riot Suppressor.
Launching today, an online teaser video featuring Kenny G because the Riot Suppressor could be viewed at YouTube.com/AudiofAmerica.
Audi’s upcoming Super Bowl spot known as “Release the Hounds” follows two pretentious inmates as they try to break out of a luxury prison. Challenging viewers to re-think luxury, the advert will function a number of elements that recall the heyday of old lux. The multi-platinum sax guy Kenny G was chosen for his unmistakable music, whose songs and stylings brings the audience back to a particular era.
Audi’s 2011 Super Bowl spot also will function the award-winning 2011 A8 sedan, Audi’s most technologically-advanced automobile and the apex of Audi’s new luxury lineup.
The past 3 many years Audi has delivered highly-rated spots, such as final year’s “Green Car” ad featuring the Audi A3 TDI, Green Car Journal’s 2010 “Green Automobile with the Yr,” along with a soundtrack created by rock legends Inexpensive Trick. The 2009 spot featured actor Jason Statham inside a sequence of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie “The Godfather” and signaled that the brand was ready to challenge the perceived luxury leaders by “putting luxury on discover.”
Audi of America, Inc. and its 276 U.S. dealers offer a full line of German-engineered luxury automobiles. AUDI AG is amongst the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury manufacturers in Europe, although in the U.S. marketplace Audi posted the largest marketplace share acquire of any luxury automotive brand. More than the next couple of years, AUDI AG expects to invest nearly $2 billion yearly on new products and technologies. Go to www.audiusa.com or www.audiusanews.com for much more information concerning Audi vehicle and company issues.