AutoNation, Inc. (NYSE: AN) has secured the top spot as the industry leader in the 2023 Automotive Reputation Report, reaffirming its commitment to customer satisfaction and online reputation. The report, which evaluates automotive dealers and brands based on a proprietary AI-powered metric called Reputation Score, ranks AutoNation as the number one Public Dealer Group in the United States.
Reputation Score, a key performance indicator developed by Reputation, measures brand health and business performance at both the brand and location levels. AutoNation’s impressive ranking underscores its dedication to delivering exceptional customer experiences and maintaining a strong online presence.
AutoNation’s Chief Executive Officer, Mike Manley, expressed his delight at the recognition, saying, “We’re elated to maintain our top position as the leading Public Dealer Group in Reputation Score. This achievement is a tribute to the exceptional efforts of our incredible team of 24,000 Associates across the nation. The significance of Reputation Score as a pivotal benchmark for comprehending our online review visibility, customer feedback, and satisfaction at AutoNation cannot be overstated.”
The 2023 Automotive Reputation Report, produced by Reputation, analyzes and ranks public and private dealer groups in the United States based on customer feedback, a metric that has become increasingly vital in the automotive industry. The report sheds light on the dealerships that excel in various aspects of the auto-buying experience, emphasizing the importance of customer feedback from initial acquisition to loyalty.
Joe Fuca, CEO of Reputation, highlighted the critical role of customer feedback in the industry, stating, “A car is one of the most significant purchases many consumers make, and they are willing to pay more – meaning where they buy their car matters now more than ever. This makes customer feedback critical to business growth – AutoNation has set itself apart by engaging with and taking action from customer feedback like online reviews, establishing itself as one of the top public dealer groups in the industry.”
AutoNation’s commitment to exceptional customer service remains unwavering. Mike Manley reiterated their dedication, saying, “Our unwavering commitment lies in the service our dedicated Associates provide to our valued Customers, exemplifying our core company principles day in and day out. As we navigate evolving Customer demands, we continue leveraging our Reputation Score to gauge how effectively our teams contribute to an excellent Customer experience.”
Reputation Score, measured on a scale of 0 to 1,000, serves as a comprehensive index of the digital presence of business locations across various industries. It is calculated based on multiple factors, including overall review sentiment on review sites, business listing accuracy, and other indicators that reflect consumers’ experiences and opinions – both online and on-site.
AutoNation’s achievement in the 2023 Automotive Reputation Report reaffirms its commitment to excellence in customer service and underscores its leadership in the automotive industry.